GERMAN COPYWRITING & CONTENT

for international companies

Brand Webdesign Content Copywriting Freelance Germany

Susanne Weller

founder & consultant

Text Content Design / Webdesign KMU Gastronomie Praxis Düsseldorf

Communications. Marketing. Network.

Welcome! I’m Susanne, a German communications specialist based in Düsseldorf, Germany. You’re in the right place if you’re looking to expand into the German market and need impactful content, clear messaging and culturally adapted communication to connect with your target audience.

For more than three decades, I have worked at the intersection of language, communication, marketing and business development. As a multilingual consultant with a background in philology and economics, I help international companies communicate effectively with German-speaking audiences through copywriting, editing, localisation, branding and multilingual web projects.

Having studied in France, worked in Italy and collaborated with organisations across Europe and Asia, I bring not only linguistic expertise but also a strong understanding of cultural context and market-specific communication.

Whether you need German website content, editorial support, localisation, brand messaging or multilingual communication, I provide practical solutions tailored to your business objective

German Copywriting, Editing & Localisation

Concept, strategy, implementation — for all channels and media

Regardless of the sectors and target groups: I am always delighted to delve into new subjects and expand my knowledge with a great deal of curiosity and enthusiasm. However, over the course of my professional life, I have gained in-depth sector know-how in the field of (b2b) digital services companies, retail & hospitality, architecture & interior design as well as event & destination marketing.

Agency-level expertise without agency overheads.
With Weller Consulting, you work directly with an experienced communications professional who combines strategy, content, branding and implementation in one place.

german content & editorial services

  • Editing, proofreading and content optimisation
  • German copywriting for websites, products and services
  • Long copy, short copy and microcopy
  • SEO content and blog articles
  • White papers, case studies and interviews
  • Specialist articles, expert contributions and advertorials
  • Storytelling and company narratives

Multilingual Websites & Branding

  • Website concept and content architecture
  • Multilingual website development (DE / EN / FR / IT)
  • Brand messaging and communication frameworks
  • UX-oriented website content
  • Content strategy and SEO structure
  • Design and implementation of multilingual websites

Social Media & Email Marketing

  • Social media content and campaign development
  • Editorial calendars
  • Newsletter and email marketing content
  • Campaign copy and visual content
  • Audience engagement and content planning

translation & localisation

  • English–German translation
  • Website localisation for the German market
  • Adaptation of marketing and corporate communications
  • Revision and quality review of translations
  • Correction and refinement of AI-generated translations (DeepL, ChatGPT and similar)
  • Multilingual content coordination

PR & Corporate Communications

  • Press releases and media relations
  • Corporate communications and stakeholder content
  • Employer branding and job advertisements
  • Customer magazines and corporate publications
  • Communication concepts and messaging
  • Organisation and promotion of press events
  • Identification of relevant media

references

Over the years, I have worked with organisations of very different sizes and sectors — from AI companies and international publishers to healthcare providers, consumer brands and design studios. Clients include Bolzhauser ((AI-powered customer service), ME GROUP (France), GUHL hair care products, Images Group (India), Imperial Caviar, Elried Marking Systems, Praxis Kanakis, Oralchirurgen Düsseldorf and kplus konzept.

French-English Web Project

An Editorial Identity

The logo is inspired by omikuji, Japanese fortune slips: fine red and black lines on a beige background evocative of rice paper. The website reflects the elegance of Kinomichi with a subtle Japanese touch, steering clear of clichés.

A curated selection of editions, featuring calligraphy and illustrations, is offered for sale through a clean, minimalist layout that highlights their quality. Available in both French and English, the site is optimized for bilingual SEO.

Every element has been designed to provide a cohesive and harmonious experience, proving that concise content can be presented with significant impact.

Webdesign bilingual english french for editor
Bilingual Website (FR / EN)
Webdesign bilingual english french for editor
Kinomichi Editions – Calligraphy and Illustrations

Let’s start the dialogue!

Weller Consulting supports your company in all communication and marketing tasks, for an attractive and effective brand presence in Germany and Europe, digital and analogue! Call Susanne in Düsseldorf right away at +49 211 16453973 or explore my portfolio (PDF) by clicking the image on the left.

Content Marketing

Different content formats contribute to visibility, credibility and lead generation. Whether you need blog articles, case studies, white papers, newsletters or landing pages, I help create German-language content that supports your marketing goals.

Digitale Markenstrategie: Blogartikel-Content-Marketing

Blog Articles

High-quality and SEO-optimised content in blog posts is rewarded by search engines.

Case Study - wichtig für digitale Markenstrategie

Case Studies

Meaningful case studies in German create credibility and attract more visitors to your website.

Whitepaper digitale Markenstrategie

White Papers

Well-founded information in white papers conveys expertise and strengthens trust in your brand.

Symbol für Social-Media-Posts-Content-Marketing

Social Media

Appealing content in social media activates your target group and promotes direct dialogue.

Symbol für Testimonials-Content-Marketing

Testimonials

Authentic customer testimonials prove your efficiency and create a solid basis of trust.

E-Mail-Marketing

Informative newsletters strengthen customer loyalty and encourage interaction on your website.

Symbol für Infografiken-Content

Info Graphics

Visual content such as infographics convey complex issues simply and clearly.

Landing Pages

Targeted content on landing pages directs visitors directly to your offer and increases the conversion rate.

Strategic Communication Expertise

Business Development, Event Marketing & Organisation, Publications & Editorial Work

Beyond core copywriting and content creation, I offer complementary services in business development, event marketing, and international publications. My editorial expertise extends to authoring PR content and specialist trade contributions, ensuring high-quality communication across markets and channels.

Marketing & Sales

Enhancing your business with comprehensive b2b business development & marketing solutions tailored to the German market.

  • Business development, sales & marketing strategy for German speaking countries
  • Implementation of the agreed measures
  • Liaison office in Germany / Düsseldorf

Network & Events

Weller Consulting as your organisation and match-making partner in Germany.

  • Finding suitable business partners, match-making in the German-speaking markets
  • Organisation of your participation in a German trade show/conference
  • Marketing & promotion of your participation in all channels

international trade PUBLICATIONS & EDITORIAL WORK

Authoring PR content and expert contributions for international trade magazines.

Findings in language(s) & communication (in German)

  • Verfroren

    Verfroren

    Verdrehte Redewendungen: Unsere Sprache ist im Fluss – und hat auch sonst ganz schön viele Metaphern aus dem Reich der Flüssigkeiten zu bieten! Read more ➞

  • Ouagadougou

    Ouagadougou

    Über Lieblingswörter und die Bedeutung von Optik, Klang und Rhythmus von Wörtern und Vokalen bei Textkomposition, Naming & Markenentwicklung. Read more ➞