Your Bridge to the German & European Markets
Strategic Marketing & Communication for your Entry into European Core Markets
Customized Solutions for your Global-to-Local Expansion
With 35 years of experience, I develop customized solutions and provide hands-on implementation for your market entry — moving beyond strategy to create tangible results that ensure your brand truly resonates. While specializing in the cultural nuances of Germany, France and Italy, my expertise in strategy, content and localization extends to all major European markets, providing a bridge for your global communication.
As a strategic partner for international brands, I welcome businesses from all parts of the globe, whether from francophone or anglophone hubs. While digital tools simplify global reach, it is strategic local expertise that ensures your brand truly resonates within the target market.
Please choose your preferred language to explore how we can build your presence together:
From London to Lagos, from Tokyo to Mumbai
Get all details on my strategic marketing & communications services in English.
Francophones du monde, bienvenue!
Découvrez mes services de stratégie, site web et localisation en français.
Dal Bel Paese in Bella Germania
Tutti i dettagli sui miei servizi di strategia e comunicazione in italiano.
Strategy meets Implementation: Support at all stages of your expansion
Whether overall management of your strategic communication & marketing or selective support — it will always be with expertise, creativity and proven results in:
strategic Communication, Website, Localisation
Digital Content, PR & Cultural Adaptation
marketing strategy & b2b network
Market Intelligence, B2B Networking & Events
Market Insights & International Publications
A selection of articles and project presentations, written in both German and English, authored and published in international trade magazines — showcasing editorial expertise, industry insight and successful communication across markets. PDFs of the full articles as well as a full list of publications are available on request.
Africa — Specialist journalism, retail industry reports
Article ‘Future of Retail Design’, published in African Design Magazine (ZA). Specialist article ‘The Second Real Revolution’ for Instore Marketer Nigeria.
malls — expert contribution, project presentations
Expert contribution ‘Better Shopping in the Green fields’ to the customer magazine of MEC Metro ECE. Report on the ‘Köln Arcaden’ project in POS Magazine (DE) and AIT (DE), and on ‘OpenSpace’ in AlShop (BR).
india — cover story, interviews, event reports
Cover story ‘When Retailers turn Shopper’ for Images Retail Magazine, India, a report on a German fashion chain, an interview with the CEO of Strenesse and other contributions.
retail design — project presentations, expert contribution
Invited by the German Shop Fittiting Association to write about shopping experience design. Further, publications of the Decathlon City Store design in ’sport + mode’ (DE) and ‘Obiettivo Vendità’ (IT).
event reports — Store Design & POS Marketing
Reports on the ‘Store Design Conference’ in Wiesbaden and ‘India Retail Forum’ in Mumbai, published in the trade journals ‘POS Magazin’ and ‘display international’ (DE).
book projects — specialist publisher
A travel guide to Venice and a German-Italian phrasebook, published by Hayit Verlag in Cologne.
Africa — Specialist journalism, retail industry reports
Article ‘Future of Retail Design’, published in African Design Magazine (ZA). Specialist article ‘The Second Real Revolution’ for Instore Marketer Nigeria.
malls — expert contribution, project presentations
Expert contribution ‘Better Shopping in the Green fields’ to the customer magazine of MEC Metro ECE. Report on the ‘Köln Arcaden’ project in POS Magazine (DE) and AIT (DE), and on ‘OpenSpace’ in AlShop (BR).
india — cover story, interviews, event reports
Cover story ‘When Retailers turn Shopper’ for Images Retail Magazine, India, a report on a German fashion chain, an interview with the CEO of Strenesse and other contributions.
retail design — project presentations, expert contribution
Invited by the German Shop Fittiting Association to write about shopping experience design. Further, publications of the Decathlon City Store design in ’sport + mode’ (DE) and ‘Obiettivo Vendità’ (IT).
event reports — Store Design & POS Marketing
Reports on the ‘Store Design Conference’ in Wiesbaden and ‘India Retail Forum’ in Mumbai, published in the trade journals ‘POS Magazin’ and ‘display international’ (DE).
Published book projects — specialist publisher
A travel guide to Venice and a German-Italian phrasebook, published by Hayit Verlag in Cologne.
Recent web project · bilingual
An editorial identity
Blingual web project for an independent publisher. Branding, visual identity, multilingual website and SEO-oriented content architecture in French and English.
Let’s start the dialogue!
Weller Consulting provides strategic guidance and operational support for a powerful brand presence in Germany and Europe. Let’s start the dialogue Susanne in Düsseldorf right away at +49 211 16453973 or
Findings in Language(s) & Communication (in German)
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Schmerzfrei
Wer Termine verwaltet, braucht digitale Prozesse. Doch automatisierte Erinnerungstexte entpuppen sich oft als kommunikatives Minenfeld… Read more ➞
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Ouagadougou
Über Lieblingswörter und die Bedeutung von Optik, Klang und Rhythmus von Wörtern und Vokalen bei Textkomposition, Naming & Markenentwicklung. Read more ➞