INTERNATIONAL | ENGLISH
Communications. Marketing. Network.
For your successful German & European market access
Advancing your sales & marketing projects on transnational level
As a passionate networker and communicator, I have been shaping businesses at the interface of marketing, sales & public relations for over three decades. For renowned players in Germany and abroad, together with start-ups and grown-ups, in services as well as in industry.
Multilingual & intercultural competent
Enriched by sound knowledge in all facets of modern brand communication, Distinct multilingual communication skills (English, Français, Italiano, Español) and thinking and acting in the context of diverse cultures and target groups.
For start-ups & grown-ups with focus b2b
With a thematic focus on (b2b) digital services companies, retail & hospitality, architecture & interior design as well as event & destination marketing. Yet always eager and enthusiastic to explore new industries and topics!
Support at all stages of your expansion plans
Whether overall management of your communications & marketing activities in Germany or selective support — it will always be with expertise, creativity and proven results in:
Communication services for all secteurs, with all text types
Creation of effective content and attractive copywriting for all your channels and media, print and online
In close cooperation with you I will develop a consistent and effective communication strategy for the German speaking countries, that will reflect your brand and values while also appealing to your target audiences and markets. My expertise covers both print and online media, and I can help you create engaging as well as unique content and attractive copywriting for all of your channels.
With my extensive experience and knowledge in marketing and communications, covering all aspects of Text & Editorial, of Corporate Design & Corporate Language, of Public Relations & Journalism as well as Event Marketing & Business Development, I can help you effectively achieve your goals and successfully position your brand — all services from a single source, without the need for costly agencies!
Stories that matter: a collection of internationally published journalistic articles
Browse through my range of published articles (all written in English) in particular in the field of retail design and investment goods in retail, authored by an experienced industry professional. All titles can be made available upon request.
African design magazine
The Future of Retail Design
specialist article
display
international
India Retail Forum, Mumbai
event report
Progressive
grocer india
Mediterranean Medley, Parma
trade show report
Images retail magazine
When Retailers Turn Shopper
cover story
Indiashop
magazine
New Age Shopping, Fraunhofer Institute
interview
instore marketer Nigeria
POS — The Second Real Revolution
trend report
POS
KOMPAKT
Store Design Congress, Wiesbaden,
industry report
Hayit editing
house
Travel Guide Venice + Language Guide
books italy
Effective public relations — examples
Discover the power of effective public relations with some examples of (unpaid) articles, published in leading trade magazines, that have helped drive brand awareness and media coverage for my clients. Full articles will be sent upon request.
Ladenbau (dlv) Stadt + Handel
Shopping Experience 40 to 40000 sqm
specialist article
MEC Metro ece magazine
Better Shopping in the Green Fields
expert contribution
objettivo
vendità
Decathlon City Store Design
project presentation
stores
+ shops
Minto Shopping Center Design
project presentation
textil
wirtschaft
Decathlon City Store Design
project presentation
AIT
ARchitecture
Open Space Shopping Center
project presentation
alshop
brazil
Open Space Shopping Center
project report
bob
magazine korea
Foodkurt Restaurant Design
project presentation
References & projects of my creative services
For small and big brands, in industry or trade, in the field of high-tech or handicraft, hospitality or healthcare — in Germany and abroad.
Explore a part of my portfolio, where I actively guided the branding process, from logo design to website development, as well as in translations, copywriting and product descriptions, be it online or print.
What is driving me
Throughout my career, I have been passionate about transnational communication. From studying in France and working in Italy, to promoting Japanese products in Europe and marketing German trade fairs worldwide, or attracting European players for investment opportunities and events in India —my experience has been truly global. I have also had the privilege of connecting with individuals from diverse African nations, facilitating intercultural and business exchange. I am constantly driven by the power of cross-cultural connections.
Digital skills & tools
My skills include swift mastery of new software and self-taught learning, enabling me to efficiently adapt and excel in diverse and dynamic environments.
Mac os
MS office
Office programs
Teams
Keynote Powerpoint
Presentation design
content management cms
WordPress
email-marketing
Mailchimp
Proofreading | editing
Adobe Pro
communication design
Affinity Designer
Corporate publishing
Affinity Publisher
web layout
WordPress Editor | Figma