INTERNATIONAL | ENGLISH

International Copywriting, German copywriting, translations German Italiano Francais English

Commu­ni­ca­tions. Marke­ting. Network.

For your successful German & Euro­pean market access

Advan­cing your sales & marke­ting projects on trans­na­tional level

As a passio­nate networker and commu­ni­cator, I have been shaping busi­nesses at the inter­face of marke­ting, sales & public rela­tions for over three decades. For renowned players in Germany and abroad, toge­ther with start-ups and grown-ups, in services as well as in industry.

Multi­l­in­gual & inter­cul­tural compe­tent

Enri­ched by sound know­ledge in all facets of modern brand commu­ni­ca­tion, Distinct multi­l­in­gual commu­ni­ca­tion skills (English, Fran­çais, Italiano, Español) and thin­king and acting in the context of diverse cultures and target groups.

For start-ups & grown-ups with focus b2b

With a thematic focus on (b2b) digital services compa­nies, retail & hospi­ta­lity, archi­tec­ture & inte­rior design as well as event & desti­na­tion marke­ting. Yet always eager and enthu­si­a­stic to explore new indus­tries and topics!

  • Sound know­ledge in all facets of modern brand commu­ni­ca­tion
  • Inter­na­tional refe­rences, reknowned industry players
  • Distinct multi­l­in­gual commu­ni­ca­tion skills, inter­cul­tural compe­tences

Support at all stages of your expan­sion plans

Whether overall manage­ment of your commu­ni­ca­tions & marke­ting acti­vi­ties in Germany or selec­tive support —  it will always be with exper­tise, crea­ti­vity and proven results in:
German market access international support marketing, text and PR
  • Market rese­arch
  • Analysis of poten­tials
  • Marke­ting & sales stra­tegy, incl. social media
  • Iden­ti­fi­ca­tion of and approach to rele­vant distri­bu­tion or busi­ness part­ners
  • German liaison office
  • Event orga­niza­tion and marketing/PR for your trade show or confe­rence parti­ci­pa­tion
  • Corpo­rate commu­ni­ca­tions
  • Adapt­a­tion of your webpages to German spea­king markets, trans­la­tions, checking of KI-gene­rated German texts
  • Website concept & text, SEO
  • Copy­wri­ting
  • News­blog, white paper, case studies
  • Edito­rial work
  • Press acti­vi­ties

Commu­ni­ca­tion services for all secteurs, with all text types

Crea­tion of effec­tive content and attrac­tive copy­wri­ting for all your chan­nels and media, print and online

In close coope­ra­tion with you I will develop a consis­tent and effec­tive commu­ni­ca­tion stra­tegy for the German spea­king count­ries, that will reflect your brand and values while also appe­aling to your target audi­ences and markets. My exper­tise covers both print and online media, and I can help you create enga­ging as well as unique content and attrac­tive copy­wri­ting for all of your chan­nels.

With my exten­sive expe­ri­ence and know­ledge in marke­ting and commu­ni­ca­tions, cove­ring all aspects of Text & Edito­rial, of Corpo­rate Design & Corpo­rate Language, of Public Rela­tions & Jour­na­lism as well as Event Marke­ting & Busi­ness Deve­lo­p­ment, I can help you effec­tively achieve your goals and successfully posi­tion your brand — all services from a single source, without the need for costly agen­cies!

Stories that matter: a coll­ec­tion of inter­na­tio­nally published jour­na­li­stic articles

Browse through my range of published articles (all written in English) in parti­cular in the field of retail design and invest­ment goods in retail, authored by an expe­ri­enced industry profes­sional. All titles can be made available upon request.

African design maga­zine

The Future of Retail Design

specia­list article
display
inter­na­tional

India Retail Forum, Mumbai

event report
Progres­sive
grocer india

Medi­ter­ra­nean Medley, Parma

trade show report
Images retail maga­zine

When Retailers Turn Shopper

cover story
India­shop
maga­zine

New Age Shop­ping, Fraun­hofer Insti­tute

inter­view
instore marketer Nigeria

POS — The Second Real Revo­lu­tion

trend report
POS
KOMPAKT

Store Design Congress, Wies­baden,

industry report
Hayit editing
house

Travel Guide Venice + Language Guide

books italy

Effec­tive public rela­tions — examples

Discover the power of effec­tive public rela­tions with some examples of (unpaid) articles, published in leading trade maga­zines, that have helped drive brand aware­ness and media coverage for my clients. Full articles will be sent upon request.

Ladenbau (dlv) Stadt + Handel

Shop­ping Expe­ri­ence 40 to 40000 sqm

specia­list article
MEC Metro ece maga­zine

Better Shop­ping in the Green Fields

expert contri­bu­tion
objet­tivo
vendità

Deca­thlon City Store Design

project presen­ta­tion
stores
+ shops

Minto Shop­ping Center Design

project presen­ta­tion
textil
wirt­schaft

Deca­thlon City Store Design

project presen­ta­tion
AIT
ARchi­tec­ture

Open Space Shop­ping Center

project presen­ta­tion
alshop
brazil

Open Space Shop­ping Center

project report
bob
maga­zine korea

Foodkurt Restau­rant Design

project presen­ta­tion

Refe­rences & projects of my crea­tive services

For small and big brands, in industry or trade, in the field of high-tech or handi­craft, hospi­ta­lity or health­care — in Germany and abroad.

Explore a part of my port­folio, where I actively guided the bran­ding process, from logo design to website deve­lo­p­ment, as well as in trans­la­tions, copy­wri­ting and product descrip­tions, be it online or print.

webdesign and webtext Physiotherapist
Webdesign and text by Weller Consulting
Corporate Design and Texts for personal coaching company brainbooster
texts also for search engine SEO for international personal service provider

What is driving me

Throug­hout my career, I have been passio­nate about trans­na­tional commu­ni­ca­tion. From studying in France and working in Italy, to promo­ting Japa­nese products in Europe and marke­ting German trade fairs world­wide, or attrac­ting Euro­pean players for invest­ment oppor­tu­ni­ties and events in India —my expe­ri­ence has been truly global. I have also had the privi­lege of connec­ting with indi­vi­duals from diverse African nations, faci­li­ta­ting inter­cul­tural and busi­ness exch­ange. I am constantly driven by the power of cross-cultural connec­tions.

Digital skills & tools

My skills include swift mastery of new soft­ware and self-taught lear­ning, enab­ling me to effi­ci­ently adapt and excel in diverse and dynamic envi­ron­ments.

Mac os
MS office

Office programs

Teams

Keynote Power­point

Presen­ta­tion design

content manage­ment cms

Word­Press

email-marke­ting

Mailchimp

Proofre­a­ding | editing

Adobe Pro

commu­ni­ca­tion design

Affi­nity Desi­gner

Corpo­rate publi­shing

Affi­nity Publisher

web layout

Word­Press Editor | Figma

Job to do?