GERMAN COMMUNICATION SERVICES
Communications. Marketing. Network.
For a successful expansion in Germany
As a passionate networker and communicator, I have been shaping businesses at the interface of marketing, sales & public relations for over three decades. For renowned players in Germany and abroad, together with start-ups and grown-ups, in retail, services and industry.
Multilingual, with a degree in philology and economics, and sound knowledge in all facets of modern brand communication, complemented by a strong sense of creativity, thoroughness, and insights into numerous industries and their value chains, I am perfectly placed to help you advertise successfully in Germany with attractive German text, content, and stories.
Text & Editing in German
Concept, strategy, implementation — for all channels and media
Regardless of the sectors and target groups: I am always delighted to delve into new subjects and expand my knowledge with a great deal of curiosity and enthusiasm. However, over the course of my professional life, I have gained in-depth sector know-how in the field of (b2b) digital services companies, retail & hospitality, architecture & interior design as well as event & destination marketing.
No need for expensive agency services — with Weller Consulting you get professional support for your entire brand communication from a single source!
- Copywriting, Storytelling, Content in German
- Long copy, short copy, microcopy
- Description of products & services
- Employer Branding, job advertisement
- SEO texts
- Blog articles
- Sector insights, white paper, case studies, interviews & other content in German
- Company stories and other creative tasks in brand & corporate communications
- Creation of an editorial plan for social media-campaigns and newsletters
- Texts for campaigns and newsletters
- German press releases
- Creation of a media distribution network in Germany or D.A.CH.
- Organisation of press events
- Translation of all types of text or websites from English into German, French, Italian and vice versa
- Review and correction of artificial intelligence-generated translations (DeepL, ChatGPT)
My clients include companies such as Bolzhauser (AI in customer service), the French ME GROUP, the publisher and event organiser Images Group in India, the delicacies online-shop Imperial Caviar, physiotherapists such as Praxis Kanakis or the oral surgery Oralchirurgen Düsseldorf. In addition, I took care of copywriting for Elried industrial marking systems, for GUHL hair care products (new online presence) and, for six years, public relations and all communication tasks for the (retail) design studio kplus konzept.
What’s more?
Business Development & Event Marketing and Organisation
Throughout my career, I have been passionate about transnational communication, which I have successfully implemented in marketing and business development for renowned companies. Studying in France, working in Italy, selling Japanese products in Europe, marketing German trade fairs around the world and recruiting European and American players for events and investment opportunities in India — these are the main stages of my career path.
Bringing people together and connecting them, through relevant topics and winning communication, in person — and on all digital channels. This is my offer in terms of communication and organisation:
Sales & Marketing
Network & Event
PR & Social Media
Job to do?
Journalism & Public Relations
A selection of my published articles (most written in English), particularly in the field of shopfitting and retail design. And some evidence of effective PR in leading international trade magazines.
01. Africa
Specialist journalism | industry reports
Article ‘Future of Retail Design’, published in African Design Magazine (ZA). Specialist article ‘The Second Real Revolution’ for Instore Marketer Nigeria.
02. Hospitality
PR | project presentations, interview
Publication of the project ‘Foodkurt’, restaurant design, in ‘BrandDesign China’ and ‘EHI Shopping Centre Report’.
03. India
specialist journalism | cover story, interviews, event reports
Cover story ‘When Retailers turn Shopper’ for Images Retail Magazine, India, a report on a German fashion shop chain, an interview with the CEO of Strenesse and other contributions.
04. Shopping Center
PR | expert contribution, project presentations
Expert contribution ‘Better Shopping in the Green fields’ to the customer magazine of MEC Metro ECE. Report on the ‘Köln Arcaden’ shopping centre project in POS Magazine (DE) and AIT (DE), and the ‘Open Space’ project presented in AlShop (BR).
05. Retail Design
PR | project presentations, expert contribution
Invited by the German Shop Fittiting Association to write about shopping experience design. Further, publications of the Decathlon City Store design in ’sport + mode’ (DE) and ‘Obiettivo Vendità’ (IT).
06. Events
specialist journalism | event reports
Reports on the ‘Store Design Conference’ in Wiesbaden and ‘India Retail Forum’ in Mumbai, published in the trade journals ‘POS Magazin’ and ‘display international’ (DE).
All the publications indicated, and others from my portfolio, can be sent on request.
Digital Skills & Tools
My skills include swift mastery of new software and self-taught learning, enabling me to efficiently adapt and excel in diverse and dynamic environments.
Mac os
MS office
Office programs
Teams
Keynote | Powerpoint
Presentation design
content management
WordPress
email-marketing
Mailchimp
Proofreading | editing
Adobe Pro
communication design
Affinity Designer
Corporate publishing
Affinity Publisher
web layout
WordPress
Newsblog
Findings in language(s) & communication (in German)
Listicles
Das digitale Universum quillt mitunter über vor sinnlosen Inhalten. Dazu gehören oft auch Listicles, die unsere Aufmerksamkeit in den Feeds sozialer Medien fordern.
Vertanzt
Ein Verb, das es in sich hat! Über die Vieldeutigkeit, die sich durch ein Präfix ergeben kann. Und: deutsche Sprache, schwere Sprache…
Oblivös
Kennen Sie das? Da kann man noch so ein gutes Gefühl für Fremdsprachen haben, die Bedeutung mancher Wörter merkt man sich nur schwer.[…]